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第三是品牌命名，介绍品牌概念、品牌命名产业、品牌命名实践、中外品牌命名原则及对比。 Part 3, brand naming, introduces the concept of brand, brand-naming industry, and brand naming practice. | ||
不过，对品牌的信任并不能转译为品牌忠诚度。 But faith in brands still does not translate into brand loyalty. | ||
别对品牌死忠。 Be brand disloyal. | ||
“千寿钩”品牌，目前是日本十大渔具品牌之一。 "Qianshou hook" brand, is currently one of Japan's top ten fishing gear brands. | ||
你认为母品牌的名气，会影响到副品牌的销售量?。 Do you agree that parent brands' reputation would influence the sale of sub-brands? | ||
对品牌的认知忠诚度可由某些品牌的演绎来确定，即由消费者认知的并且在未来可能会使用的品牌中，转而落在拒绝域中的品牌。 Cognitive loyalty towards a brand would be ascertained after deducting the brands that fall into the rejection region from the brands that the consumer is aware of and might use in the future. | ||
忽如一夜春风来，千家万户谈品牌。 Thousands of families talk about brand as spring wind comes at one night. | ||
但并非所有的定位皆为“品牌大理想”，例如像金霸王电池这样以品牌理性利益为定位的品牌。 Although not all positionings can become big ideals, for example brands that are positioned around a functional benefit like Duracell batteries. | ||
分析了永安市竹业品牌现状，提出永安竹业品牌战略目标，介绍了永安竹业品牌的策划与实施。 This paper analysed the present situations of bamboo industry brands of Yong'an, raised the strategy objects of them, and introduced the plans and implementation of them. | ||
你知道，超市会通过介绍第三品牌来将大约1/3顾客对一种品牌的关注转移到其它目标品牌。 You see, supermarkets can get about a third of shoppers to switch from one brand to a second brand by introducing a third brand designed to draw attention to the target brand. | ||
