经考证“儒商”是一个历史范畴。

Confucian businessman is a historical category by textual research.

范蠡是我国儒商文化的开拓者和实践家。

Fan Li was the pioneer and practitioner of the culture of scholar merchant.

公司秉承儒商之道，诚挚地欢迎国内外采购商、外贸商前来公司实地考察、商洽。

The company following the business way of Confucianism sincerely welcomes the buyers, foreign trade companies to pay a visit and establish business relationship with it.

然而，现代儒商应有怎样的价值承当？学术界对此却存在一定程度的模糊认识。

However, academia has been holding some obscure cognition that what value assumption contemporary Confucianist merchants deserve.