国家体育场“鸟巢”的冠名权正在出售中。

The naming right of the National Stadium —"bird's nest" are for sale.

“姚明现象”已经令赞助费和冠名权身价大增。

The "Yao factor" is already driving up prices for sponsorships and naming rights.

体育冠名权是体育领域内一项重要的无形资产。

Sports Naming Rights is an important intangible asset in sports field.

从其签订的目的而言，体育冠名权合同类似于广告合同，是具有物权效力的名称许可使用合同。

From the view of signing, such a contract is similar to advertisement contract granted with effect of real right of the permission of the name right.

57%是针对篮球相关收入所说，这并不包括球馆签约和豪华包厢收入的60%，也不包括冠名权收入的50%。

The 57% is based on basketball-related income which excludes 60% of arena signage and luxury suite revenues as well as 50% of naming rights revenue.