彩电业在农村市场的开拓乏力，在城市市场的产品同质化价格竞争。

Rural markets of color TV industry have not developed enough and price competition of identical products in city markets is intense.

本文剖析了目前我国彩电业面临的困境，探讨了加快技术创新、实施产业升级的重要性及其有效措施。

The challenge that the national television industry is facing was intro - duced and the importance to speed up the technology updating and industry upgrade was discussed.