“姚明现象”已经令赞助费和冠名权身价大增。

The "Yao factor" is already driving up prices for sponsorships and naming rights.

根据新政策，非京籍学生不再需要缴纳赞助费。

With the new policy, non-native students in Beijing are exempted from sponsorship fees.

因为，派发帽子属于一种“埋伏式营销”手段，商家企图不支付赞助费就在体育赛事中推广自己的品牌。

The hats were an "ambush marketing" campaign, in which companies try to promote their brands at sporting events without paying sponsorship fees.

自从儿子达到入学年龄后，这对夫妇花费了50,000元“赞助费”以及其他几笔额外不合法收费，才得以进入一所公立学校。

The couple have spent 50,000 yuan since their sons reached school age in "donations" to get them into a public school and illicit extra fees.