本文通过实例分析了汉语敬称、谦称在语用翻译中的得与失。

This paper analyses from some examples the gains and losses of Chinese honorifics and terms of humility in pragmatic translation.

谦辞敬语是典型的社交指示语，敬称和谦称也是其中的一部分。

Modest and honorific is a typical social deixis, which includes modest title, honorific title.

您谦称自己为一名工匠，将自己与艺术家做了一个区分，为什麽？

You call yourself an artisan, as opposed to an artist. Why?

它们包括信头、参考编号和日期、封内标址、称呼、正文、结为谦称和签名。

They are letterhead, reference and date, inside address, salutation, body, complimentary close, and signature.